George & Co is a jewellery label committed to standing out from the crowd. Designed in Brisbane and lovingly handmade in Bali, we strive to create quality pieces that start trends not just follow them. Established in 2020, George & Co started with a first date and transformed into us following our dreams.
Bringing together our Aboriginal and Indonesian heritage at George & Co we combine jewellery with stories for you to create your moments. Our vision is to embrace change, empower and inspire individuals to tell their stories no matter how big or small.
I am a proud Gubbi-Gubbi and Gunggari man born into a family of seven. My parents grew up in Murgon, Qld and I was raised in Samford where I grew up with my brothers and sister along with lots and lots of animals. During that time my mum started her own business which has inspired me to start my own as well, following in her footsteps. I chose to start a jewellery brand because I have always gravitated towards creative hobbies and my brother, who is my best friend loves drawing and is incredible at it, he’s who I can thank for my love of creative things. Being Aboriginal I have a strong connection to the land and storytelling, this inspired the idea to add stories to each piece to make the stories we cherish, everlasting moments. This jewellery brand is my chance to make an impact and share pieces of my story to remind others to live in the moment and appreciate what you have.
I was born in Australia to Indonesian parents and am so proud of my heritage. I have a big extended family even though I am an only child, which means I have been surrounded by strong, hardworking, and intelligent role models all my life. My mum’s love of fashion and her drive inspired me to want to always strive for my dreams and find creative outlets. My dad’s love of learning and work ethic found its way into my designs and pushed me to find the time to work on building George & Co. Each piece in our collection is inspired by a moment or person in our lives that have supported our journey or touched our lives.
Our First Date
We had our first date here. We had pizza, laughed, and fell in love. This is where our story started.
We brainstormed a dream jewellery brand. We designed and thought about the endless possibilities we could create in our lives from owning our own business.
We finally launched! Our first orders were from our loving friends and family. This started our journey into some long nights and non-stop thinking about jewellery. We’re still building our story and making milestones. This is just the beginning; we aren’t even in the middle yet! This is such an exciting time for us and we’re so glad you’re here being a part of it with us.