A jewellery collection guide: Where to start
Chapter I

A jewellery collection guide: Where to start

A good jewellery collection has the basics and some amazing pieces for you to wear when a special occasion comes up. My jewellery collection is mainly George & Co pieces because what can I say – I’m biased. We designed our jewellery pieces with the idea in mind that it could be a whole jewellery collection. We love creating pieces that aren’t just something you’d buy from every store. Basics and showstopping pieces we have it all. Here’s what we’d recommend for starting that perfect jewellery collection:   The Daydreamer earrings A unique piece is important in a jewellery collection, something that is enchanting but doesn’t overpower you. Our daydreamer earrings are the perfect dainty size but has the sweet touches you need in a unique piece. Shop the Daydreamer earrings here     The A Moment in Time necklace  Minimalism is trending and we can’t have you falling behind. We love layers and this is a stacker necklace like no other, simple and elegant. It goes with anything. Now that’s something you need in your collection. Add that little bit of sparkle with this necklace, not everything minimalist has to be dull. Shop the A Moment in Time necklace here     The Summer Romance ring  A ring is an absolute jewellery collection staple nowadays. You use your hands for almost everything in your day to day why not make them look pretty too right! Everyone has the average stacker ring but why not stand out from the crowd with something more. Something with a coloured stone can make all the difference. Shop the Summer Romance ring here
Why Jewellery is important
Chapter I

Why Jewellery is important

This story starts 115 000 years ago, across all continents and all walks of life, jewellery has always been present. The finishing touch to your perfect outfit, jewellery has always been a predominant way to accessorise and express ourselves. Jewellery in history has always had meaning, which is why we pride ourselves on continuing that ideal by designing our pieces with stories from our lives. We, as humans have always had a need to make ourselves beautiful and what better way to do that than with jewellery. When thinking of gift giving, jewellery is one of the first things that come to mind especially for women. It is an expression of love, friendship, respect and more. Here are two reasons why jewellery is important: 1. It’s an essential finishing touch for a good outfit Almost every woman has a jewellery collection with pieces that they collect in their lives ever since they were young. Today, the trends shift more towards minimalist looks as people grow busy with their lives and have less time to accessorise. A quick scroll through any social media platform and you’ll see jewellery everywhere, it elevates your look and can even make you feel more confident! Most women when going to a special occasion would slip on a ring on put on a dazzling necklace in order to feel complete. It’s almost as if jewellery is makeup for the body. 2. It has meaning, reminds you of moments and is a storyYou’ve probably heard of heirloom jewellery, ones that get passed down through the generations. That’s an example of what we mean when we say jewellery has a story. There is nothing more powerful than a wearable story imbued with love. Jewellery often is given on life’s great milestones: anniversaries, weddings, graduation, birthdays or just because. Every time you put that special piece on you are transported to that moment. Jewellery with stories don’t have to be lavish and expensive, it can be affordable too, which is why we are all about moments and stories for our customers but at a great price. We want moments to be accessible. Jewellery brings out the best in you. You can build a collection and grow your wearable stories. It reminds us of the past, present and future all at once. From special occasions to day to day, jewellery isn’t just a fashion staple anymore it’s an important part of expressing ourselves and remembering our loved ones. Are you ready to make your moment? Click here to shop our collection
How we make our Instagram stories?
small business

How we make our Instagram stories?

So you've got a small business or just want to spice up your instagram game. Here's how we keep creating new ideas for Instagram story, now by no means are we experts but we do try to keep things original and entertaining.  "It's Important to know your brand values to keep your stories cohesive"
Chapter I Styled
Chapter I

Chapter I Styled

Here's our choices for our launch collection styled! Our love of fashion doesn't just stop at jewellery, take a look at our style edits to see how we would wear our pieces.