So you've got a small business or just want to spice up your instagram game. Here's how we keep creating new ideas for Instagram story, now by no means are we experts but we do try to keep things original and entertaining.
"It's Important to know your brand values to keep your stories cohesive"
For us we value our heritage, stories, environmental impact to name a few. We reflect this in our stories by posting things like: our packages with the traditional land names on them (heritage), behind the scenes of creating the jewellery (stories), our environmentally friendly packaging products e.g. biodegradable confetti (environmental impact).
You should be asking the question: what does my brand value and what do I want my customers to feel/learn when they see my brand
As to what we use for our stories CANVA is a lifesaver, we use the Canva Pro as we find that it has been incredibly useful for email templates, graphics and most importantly stories, there's not only a plethora of templates that complement our brand.
Although those templates are great we can't just rely on them, as a brand we want to stand out and I'm sure you do too. A template is exactly that, just a template, you want to make it yours. The way to do that is to always be on the search for ideas. We spend a lot of time on pinterest searching for ideas like digital collages or a pose a influencer is using so we can have a story with someone wearing our product as well.
Always be on the search to feed your creative appetite and keep your socials entertaining, whether it be pinterest or IG or FB. There's inspiration everywhere, from showing off your jewellery by holding a wine at dinner to wearing your clothing brand out and taking a picture at girl's night, dream it up.